The Flip is Dead | Others Agree with Me

My post last week apparently touched a nerve.  It was the most read post we’ve had on our new blog, it was tweeted quite a bit, and added to the new site that popped up, Save the Flip.  There was even a person on their Facebook page who said, “Wish he ran the company” in response to the link to my article.  Thanks, but I’m knee-deep trying to build our startup into a service that can help every wedding couple.

Image from Save the Flip website

If you remember, I took to task the mainstream media’s knee jerk copying of the initial reaction from Wall Street analysts and tech ‘experts’ who claimed Cisco obviously had realized that standalone video cameras were a dead business.  Well, Kodak has been quick to tell everyone that their video camera business was up 170% last year.  Now I have been seeing some more level headed publications discuss how Flips (and similar cameras) are the best solution for DIY video.  PC Magazine had a great article detailing how Sony and Kodak are well positioned to benefit from Cisco’s decision to kill the Flip.  Even NY Times tech guru David Pogue agrees with much of my rationale – or is it that I agree with him? 🙂

It’s nice to see that other people see the value of easy to use, HD video cameras too.  Of course, at the end of the day, capturing and enjoying the biggest day of your life is what really matters.  And whether it is a Flip, Bloggie, or PlayFull camera that is shooting the video, it won’t really matter that much.  The overwhelmingly positive reaction we’ve gotten from hundreds of brides tells us that our model of providing these cameras is on the right track.