Listen and Learn! 98% of Brides Recommend Future Brides Video their Wedding

As we’ve found from talking with well over 100 brides, most are willing to share their wedding experiences. Wedding industry marketing firm Breakthrough Marketing, Inc. surveyed 500 brides, nationwide, to learn how brides felt about wedding videos.  Their result matched closely to what we’ve heard, but also indicated some other interesting tidbits.

An amazing 98% of surveyed respondents said that they would recommend future brides get a wedding video.

Given this result it is surprising to note that only 29% of these respondents actually used a professional videographer, while 98% hired a professional photographer.

A Friend with a Camcorder is Better than Losing Memories Forever

Additionally surprising was the discovery of a major shift in attitude about the importance of a wedding video…AFTER the wedding. When asked before the wedding to list their “Top Ten” wedding services, only a little more than fifty percent of respondents placed wedding videos on the list. However, after the wedding, that percentage jumped twenty five percentage points to 75%.  Brides who didn’t have their weddings captured by anyone, made up 38% of respondent brides. An obvious level of regret may be interpreted from the fact that sixty-three percent of these brides now either somewhat or strongly recommended that future brides hire a professional videographer.

Those brides who reported having a video expressed their belief that video is better at capturing a moment in time where family come together for a unique purpose. The wedding video then becomes a piece of family history that can be shared with family members not fortunate enough to be there and for future generations like children and grandchildren.

So, are you going to listen to the brides that came before you?

Or are you going to just ignore that little voice in your head telling you you’ll regret not having a video for the rest of your life?  Whether you use a pro, DIY wedding video like My Flip Wedding, or just have a friend get some footage, you’ll have those memories available to be shared and enjoyed forever.

Note: Results of this national survey, conducted by Breakthrough Marketing, Inc., are based on telephone interviews with 500 brides who were married in 2005. For results based on the total sample of brides, there is a 95% confidence factor that the margin of sampling error is plus or minus 4.75 percentage points.